we are used to it. it is a great idea for the advertisers to pin their hopes on something that could be as devastating as the end of the world. there could seriously be backlash to taking advantage of our fores. >>neil: but that hasn't hurt the guys that build the bunkers or folks that provide food that will last a couple of decades and twinkies could be a rage. >> they have moved from the fringe from obscurity, everyone has been -- there is a joe on tv that tracks their move and everything they store up, items if four years, antibiotics, and food this cans and water, but seriously, the blast couple of weeks, there have been so many things that happened, the unpredictable with the severe weather, and already only knows what will happen, people are taking the preparations more seriously. question have evidence of a big boost in spending in the mexican areas that are mayan origin, mexico, honduras, nicaragua, 50 percent increase in tourists. all those warm places. >>neil: better than a bunker. >> you thin